PPCcross-channelstrategy
Budgeting Across Channels: Using Google’s Total Budgets to Coordinate Search + Display + Video
jjust search
2026-02-15
9 min read
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Coordinate Search, Display, and Video with Google’s 2026 total campaign budgets to prevent cannibalization and maximize conversions.
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#PPC#cross-channel#strategy
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just search
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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